Tuyển dụng The7

DIGITAL MARKETING EXPERT

PURPOSE AND SCOPE OF ROLE

Digital Marketing Expert is responsible for ensuring media plans meet clients’ requirements and managing relationships with clients and media owners

Media Planning:

• Understand request briefing from clients with sufficient information on products, industry, market, marketing objectives

• Analyze raw database related to products, target clients, branding, media habits, etc. and finalize them to conduct media plans

• Review drafted proposal/media plans conducted by planners

• Conduct and present proposal/media plans to clients

• Follow up and adjust the media plans if there is any change in rating

• Update trends in the market to clients: new branding marketing activities, new commercials, new regulations on branding marketing, etc.

• Conduct buying brief for buyers with sufficient information on broadcasting requests, priority spots, incident reports, …

• Working on media pitches

Client Relationship Management:

• Client meeting to update marketing trends and maintain the relationships

• Conduct client portfolio to understand client’s organization and key contacts

• Connect and maintain the relationship with clients and media owners

• Manage key accounts assigned by line manager and resolve any issues/discrepancies if required

Reporting:

• Working with buying team to review spot plans

• Weekly check reports to clients

• Approve quarterly Media Review

QUALIFICATIONS AND KNOWLEDGE:

• Undergraduate degree, majoring in Marketing or Economics

• Knowledge of media industry and market research

EXPERIENCE:

• Minimum 3-5 year experience in media and accounts management

SKILLS:

• Good – Analytical thinking

• Good – Excel and Power point software

• Good – selling and negotiation skills

• Good – Creativity

• Can use Media research tools: Google Analytic, Similarweb and others media research tool

SPECIAL REQUIREMENTS:

• Flexibility to work overtime

• Ability to work under pressure